Showcasing Danish Fashion Brands
RePresent Scandinavia was an initiative organized by The Danish Embassy, Business Sweden, The Embassy of Sweden, Make Lemonade agency and Varg PR and took place on 15-18 February 2014 during London Fashion Week.
The four day exhibition and showroom showcasing each designerʼs AW14 collections in central London, was open for sales and press appointments during the 15th-18th February. There was also an opportunity for members of the general public to visit the showroom.
The aim of the event was to raise brand awareness for each member of the collective, both internationally and within the UK, as well as enable each
designer to independently establish new connections and a network that will help build long term relationships with buyers relevant to their brand.
This year Re Present was also joined by the curated exhibition Re Design: Emerging Scandinavia, which showed unique fashion by newly graduated fashion designers from Denmark, Norway and Sweden. The exhibition was part of the British Council and British Fashion Councilʼs International Fashion Showcase 2014.
Every element of the showroom was carefully considered in order to create
the perfect space. In collaboration with Studio Hato and Michael Marriott, Re
Present has formed a DNA, which molds itself to each season and each
designer involved in the showroom, taking influences from every location they
inhabit. For A/W14, Re Present formed its home in an abandoned town
house in Holborn
Participating brands included:
ALTEWAISAOME / BACK / BARBARA I GONGINI / BJORK & BERRIES
BRIXTOL / BRUUNS BAZAAR / CARIN WESTER / CORNELIA WEBB
GANNI / GUDRUN & GUDRUN / HAPPY PLUGS / LINDBERG / MAYLA
MENCKEL / MINIMARKET / MUUSE / PALMGRENS / PATOUF
PRIMEBOOTS / RESCHIA / RODEBJER / RODTNES / SAVANNAH WILDE
Sponsors and partners included:
REPUBLIC OF FITZ HANSEN / STICKS ʻNʼ SUSHI / SGM LIGHTING
BJORK & BERRIES / FABRIQUE / LIBRATONE / JOHAN & NYSTROM
GUDRUN SJODEN / MATEUS / iZETTLE / VITA COCO / SPOTIFY
UBER / REKORDERLIG / ÅBRO / VIVID / WHEYHEY