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Largest ever Scandinavian Fashion Showcase in London

For the first time during London Fashion Week, the Scandinavian countries will present both established and up-and-coming fashion designers at an exhibition at Somerset House. Some of the brands will also be showing at Scoop at the Saatchi Gallery.

                                              One of the designers at Fashion Scandinavia is Danish Anne Sofie Madsen. Photo: Hans Zeuthen.

The exhibition, Fashion Scandinavia (#fashionscandinavia) at Somerset House, will include more than 40 labels and designers from Denmark, Norway and Sweden, and promises to deliver a fresh look at the Scandinavian cool, with an engaging and exciting line-up.

The exhibition includes a curated section focusing on up-and-coming designers, Fashion Scandinavia – Movement, which is part of the International Fashion Showcase organised by the British Council. Four emerging talents from each country will be presenting their latest collections and for the majority this will be their debut at London Fashion Week.

Fashion Scandinavia is styled and curated by the Danish fashion stylist and writer Dorothea Gundtoft. Gundtoft’s new fashion book, Fashion Scandinavia: Contemporary Cool, will be launched as part of the exhibition. The book, which profiles 56 Scandinavian designers, is published by Thames and Hudson.

The space is designed by London-based designers Amy Hunting and Oscar Narud. Hunting & Narud design and make spaces, exhibitions and products. The Norwegian duo draw on their heritage, and for this show they have incorporated natural Nordic materials and elements.

Arriving at Somerset House, visitors will have the opportunity to relax in the Craftmen’s Lounge – a bar and lounge area with design displays and iconic furniture by leading Scandinavian cabinetmakers. The bar offers exciting drinks from Scandinavian gourmet brewers, micro distilleries and winemakers.

The curator of Fashion Scandinavia, Dorothea Gundtoft, says:

‘The book and exhibition, Fashion Scandinavia, heralds a new movement in fashion - the arrival of Scandinavian designers onto the world scene. With attention to detail and high quality of materials so iconic in Scandinavian design, this will be the first and largest Exhibition & Showroom space at an International Fashion Week yet. On top of it, it will be presented at the centre of London Fashion Week - Somerset House. It's a very exciting moment!’

Fashion Scandinavia is organised by the Danish Embassy in London, and Dansk Fashion & Textile in close co-operation with the Norwegian Embassy, Norwegian Fashion Institute, Embassy of Sweden and Business Sweden. The exhibition is co-financed by the partners involved and also co-financed by the Ministry of Foreign Affairs of Denmark, The Trade Council.

To view the complete Brand Bible, please click here.

Opening hours:
Friday 15 February – Monday 18 February: 10:00 – 19:00
Tuesday 19 February: 10:00 – 18:00

Fashion Scandinavia Exhibitors

By Malene Birger
Dorothea Gundtoft
Elise Gug
Freya Dalsjö
Gudrun & Gudrun
Henrik Vibskov  
Ilse Jacobsen
Mads Nørgaard  
Margit Brandt
Malou Sander
MUUSE x Yvonne Laufer
Peter Jensen
Stine Goya
Wood Wood

Haaning & Htoon
Helje Hamre
Kristofer Kongshaug 
Veronica B. Vallenes 

Billy and I

The International Fashion Showcase: Fashion Scandinavia – Movement

Anne Sofie Madsen
Astrid Andersen
Freya Dalsjö
Trine Hav Christensen

Ingvild Abrahamsen 
Kristofer Kongshaug 
Paa Luis Sanchez
Trami Ngo

Johanna Pihl
Lamija Suljevic 
Sofia Bahlner

Exhibitors in the Craftmen’s Lounge
Bang & Olufsen
Carl Hansen & Son  
Georg Jensen

Bar Suppliers
Ebeltoft Gaardbryggeri  
Lilleø Vineyard 
Spirit of Hven 
To Øl

Fashion Scandinavia at London Fashion Week
15–19 February 2013
Somerset House (West Wing)
London WC2R 1LA

10-12 February 2013
Saatchi Gallery
King's Road

Press Contact - Denmark
Peter Krause
Press Attaché
Embassy of Denmark, London
T:  +44 (0)20 7333 0256 
M: +44 (0)7914 073 763

Press Contact – Norway
Siri Aronsen
Press, Information & Cultural Affairs
Norwegian Embassy, London
T: +44 (0)20 7591 5525

Press Contact - Sweden
Tove Westling
Varg PR & Communication
T: +44 (0) 207 323 2115